2025 Celebra Muda Festival

Muda is a social currency project that launched in December 2019 a digital platform where we allow our members to claim our currency for their socioenvironmental actions and trade it for products and services in our marketplace. It's a non-convertible currency designed to stimulate the local economy and support cultural, educational, and environmental initiatives.

For the 4th year, we celebrated our work and existence with a festival called 'Celebra Muda' in which we invite our partners and network members to celebrate life, connect with peers, expand our understanding of alternative economies, share our riches, cultivate new forms of cooperation, and renew our energy to keep moving forward. In this spirit, we are pleased to share the outcomes of the fourth edition of the Celebra MUDA Festival – Rio de Janeiro 2025.

Celebra MUDA is a collective endeavor, built through the confluence of artists, agroforesters, educators, naturopaths, social economists, surfers, and so many other people who make art and life a celebration. An encounter of arts linked to playful and festive ways of living. A political and affective act.

“To celebrate is to exist. And to exist is to resist.”

Day 7 - Clown Parade and Muda Fair!

We could not have ended our Celebra Muda Festival in a better way. To close the cicle of festivities we invited Céu na Terra, one of Rio de Janeiro's main Carnival groups to huild with us a Clown Parade. Céu na Terra, as a center of Popular Culture originating from the hills of Santa Teresa, arrived at Celebra MUDA 2025, bringing its history marked by revelry, plays, songs, processions, and festivities that span generations.

The Celebra Muda 2025 Clown Parade, held at Flamengo Park, welcomed Céu na Terra with music, colors, and joy for the whole family. The Clown Parade is an open-air opera that transforms the street into a circus ring — an urban, circus-like, poetic, and musical intervention that celebrates the right to the city and affirms that "we are not about peace, we are about celebration," as master Nego Bispo taught us.

Before the parade's procession. we gathered at the park and had several workshops for the children.

Karol Schittini arrived at Celebra with the rhythm that beats in her heart and pulsates throughout her body, to share with us the Cardboard Tambourine Workshop. In the workshop, each participant made their own tambourine, using pre-molded shapes from cardboard sheets and other repurposed materials.

Among the first attractions of the day, the Lambe Lambe Theater took center stage with "O Destino de Croquete" (Croquete's Destiny), a creation of the clown Bulacha (Jhony Robson), directed and written by Izabela Nascente. In just a few minutes, Ocresio's story unfolds in miniature, with puppets and handcrafted sets, bringing the popular world of the circus, the twists and turns of artistic life, and the impact of bullying—always with humor and delicacy.

Aftwards, we opened up space for imagination to run wild with the Popular Toys Workshop using PET Bottles. We transformed what would be discarded into movement, memory, and poetry. And created toys born from hands, curiosity, and the sparkle in our eyes. The Companhia Boca do Lixo, our partner from Goiás, taught us to weave this experience that blends popular culture, creativity, and care for the Earth. It's an invitation to dive into the universe of toys to reinvent the present. An opportunity to discover that the simple becomes magic, that the reusable becomes enchantment, that creation becomes a world. Because playing is also a way to dream of the future — and to learn to take care of it.

It was a beautiful multicultural event! We also had a Flying Legs group to host a stilt walker workshop in the morning and join the parade afterwards. It was an important moment for the cultural scene and for the entire stilt walker community, bringing together incredible artists around the festival's purpose.

On the last day of celebrations, we also had our Celebra Muda Fair. During the workshops and parade preparations, we were onboarding the artists to the network, rewarding them with our social currency, and allowing them to trade it for products from our network members. All products in the fair were purchasable with our social currency.

We are creators of the impossible; we are creating other realities by arming ourselves with art, poetry, and everything else we create as alternatives that help to agroforest our minds and our practices. We created a social currency to share our work in other ways and learn from our partners, creating a territory of exchange, encounter, and strengthening of economies that are born from care and creativity.

Our fair is born from the desire to celebrate those who create, who harvest, who embroider, who cook, who lovingly shape what was once a dream, and will feature various products from our partners from all corners of the country. Each piece has a story; each creator is a guardian of the knowledge and skills that sustain life. Another opportunity to meet, to learn more about what artists and artisans in our community are creating, and to share our talents.

To continue celebrating the strength of our network, we created the Celebra Muda Basket, a bundle of affections, products, and knowledge intertwined through the talents that flourish in our community. It's a gesture of care and recognition, where each creation carries a story, a hand, a territory, a way of seeing the world. A moment where people and their collectives move with generosity, offering their works, sharing their gifts, and nurturing this living territory of imagination, affective economy, and collective action.

The Basket is also an invitation for more seeds to sprout, for more talents to find a place to land, and for Muda Outras Economias to continue growing as a network that sustains the art of encounter and sharing. This year's 60 units were sold out quickly, a sign of the strength and affection that our community dedicates to this gesture. The Baskets will were delivered along with the organic product baskets and fully purchased with our social currency.

This year's Celebra Muda Basket had:

🍯 Honey that sweetens paths and handcrafted soaps from Apiário LBee (Goiás)

🍯 Honey from Apiário Fazenda Cerrado

📒 Notebooks from Tutticore Estúdio Criativo, to cultivate stories and memories (Teresópolis, RJ)

🕯️ Candles from Mergulhos e Travessias, igniting the flame of inner dives

📚 The book A Casa das Letras, by Zilda Chaves, where words become rivers to navigate

✍️ Poems from Instituto Educar +, seeds of imagination planted by children

🌿 Stickers by Flora Schneider, inspiring us to color life

🔮 Gypsy Tarot Cards from Ceci, to guide the paths

Celebra Muda Festival closing day was our moment to bring joy, restlessness, banners, stilts, toys, and happiness to celebrate life.

Celebra Muda 2025 is super special, with unmissable activities and attractions! It was a festival for children of all ages — for those who carry playfulness in their bodies, joy in their hearts, clowning around in their eyes, and a party in their souls.

As our beloved João Artigos says: "either we unite or we become extinct". Celebra Muda warms our hearts with these the memories we create. The 4th edition of the Celebra MUDA 2025 Festival took place from December 1st to 7th. The festival brought together makers of living culture in an encounter of arts, ways of living, and collective celebrations.

The clown parade closed the event with color and energy, bringing artists together for a grand celebration. Next year, we'll be celebrating Muda again :)